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Draft 'Treatment'

Draft ‘treatment’ My target audience and how I am attracting them-  The song Cheery Bomb by The Runaways is the song I have chosen and I think this will appeal to my target audience, of a socially conscious 16-25 year old from the middle to upper market. This because it deals with issues they are politically and socially aware of, which are protested about in the song, including feminism, equal treatment and standards for the actions of men and women within society. My target audience also will include people who are fans of music from the 80s and 90s which hold powerful messages and statements, and they are aware of the influence The Runaways had on other music artists.  The fact The Runaways released a song protesting the topic at the time, especially with a 16-year-old as the lead singer was difficult for the band as many men in that genre of the industry didn’t think they were good and looked down on them.  However, I think now that it is 2020 more...
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Chris Milk - auteur director.

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Chris milk Chris milk, is an American entrepreneur, innovator, director, photographer and immersive artist.  He has had a Grammy nomination for the best music video, for the song 'ain't no grave', and he has the award Clio award interactive. Co founder and CEO of Within, a virtual reality technology company. He began his career directing music videos and commercials for leading artists and brands. Milk in known for bridging the gap between emerging technologies and new mediums for storytelling. Some of his art is displayed in the Museums across the world for example the Museum of modern art (New York) and the Tate Modern (London). He was named one of WIRED's 100 most influential people in 2016 and was named one of the hollywoods reporters top 25 most powerful digital players. At the start of his career he worked with people such as Kanye West, U2, Nike, Nintendo and Green Day. In 2008, Milk directed Second Unit for "A Mother...
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rosie music video reflection

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Reflection of music video: How to save a life: Positive aspects- I liked the lighting used in my first shot of the necklace as it was warm toned and clear  The Narrative was clear  I was able to get the lip-syncing in time  I liked the clip of the photos building up on top of one another I had a variety of different angle Negative aspects- The shot of the necklace was quite repetitive because I didn't have enough footage Build up a story board to make to easier to get a variety of shots and not repeat myself too much Maybe a bit boring because I didn't have much of a range of shots or scenery. Although I liked this shot, if I made the photos change on beat it could have made it seem more well put together. I like this shot as a filler and it adds a sense of sadness to it which goes with the lyrics of the song. This is the shot of the lip syncing, which I like because it matched up with the lyrics however I could have included more. ...
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